Promoted to Marketing Director in two years while competing as a full-time student-athlete. Today I run marketing for a $1B+ luxury real estate team. As a creative strategist for a branding agency, a podcast studio, and an event venue, I turn client goals into campaigns, content, and event experiences, from short-form video and print design to directing content on-site.
Meyer Lucas Real Estate Team at Compass · May 2026 to present
Marketing Director
I lead brand, content, SEO, listing campaigns, email, and client marketing for a luxury team with more than $1B in sales volume.
InternMay 2024
AssociateAug 2024
ManagerJun 2025
DirectorMay 2026
Click each tab to see more of the role
Direct brand strategy and creative direction across social, from listing launches to agent and team content.
Metrics come straight from Instagram insights. This is a sample of recent, higher-performing content, from listing launches aimed at buyers and future sellers to posts that keep the team’s agents visible.
Listings, agents, and team
Listing launches built to sell the home and show future sellers how the team markets, alongside personality-led content that keeps the team’s agents visible.
meyer.lucas.team
Likes 199Comments 11Reposts 3Shares 243Saves 68
13,861 views 7,830 viewers
Just listed: 5.66 acres in Jupiter Farms. AI renderings showed buyers what the land could become.
meyer.lucas.team
Likes 63Comments 11Reposts 2Shares 12Saves 6
26,382 views 23,522 accounts reached
Gallery visit reelRick Ross in the comments
meyer.lucas.team
Likes 75Comments 15Reposts 1Shares 44Saves 1
3,547 views 2,014 viewers
Coming soon: 3433 Harbor Road N. A waterfront teaser ahead of launch.
meyer.lucas.team
Likes 143Comments 18Reposts 3Shares 20Saves 16
7,082 views 3,018 viewers
“Let’s grab lunch!” An agent personality trend.
meyer.lucas.team
Likes 95Comments 41Reposts 2Shares 11Saves 1
2,734 views 1,641 viewers
Lemon Drop podcast sizzle reel
meyer.lucas.team
Likes 65Comments 20Reposts 1Shares 5Saves 0
2,060 views 1,335 viewers
Agent workiversary
meyer.lucas.team
Likes 73Comments 15Reposts 2Shares 7Saves 0
2,516 views 1,110 viewers
Three agents promoted to Vice President of Luxury Sales.
Best of Jupiter 2026
A three-step follow-up: announce the win, recap the party, then mail a thank-you across Jupiter.
meyer.lucas.team
Likes 96Comments 10Reposts 3Shares 11Saves 0
3,785 views 1,655 viewers
1. The announcement. Best Luxury Real Estate Agent in Jupiter, two years running.
meyer.lucas.team
Likes 50Comments 8Reposts 1Shares 4Saves 0
1,845 views 1,223 viewers
2. The party recap3. The thank-you mailer
Built a full-funnel SEO blog system: each listing gets three posts, each written for a different kind of buyer depending on where they are in their search, then cross-posted to social.
Lifestyle and community posts round it out, building local authority and trust with people who aren’t ready to move yet.
Write a monthly CRM newsletter designed as a local lifestyle guide, keeping past clients and referral partners close between moves.
Monthly since June 2025, with the list growing from 2,324 to 3,351 subscribers. Paired with a personalized gifting program for buyers, sellers, and referral partners.
2,324recipients
49.17%unique opens
3.68%unique clicks
Your Go-To Guide for July in Jupiter
Listing slicks and direct mail designed in-house to match each listing’s digital launch.
Ocean Royale listing slickJust sold mailerPrado listing slickCarina Drive mailer
Meyer Lucas
Special projects
Original podcast seriesMeyer LucasLaunching soon · sneak peeks
The Lemon Drop Podcast: Original Mini-Series on Life in Palm Beach County
10episodes
3interns led
30–40clips planned
Created a 10-episode series answering the questions clients ask before moving here, building a searchable relocation resource that positions the team as the local experts.
Chose community guests to reach specific audiences, from relocating and sports families to business owners and luxury buyers.
Led three interns from concept through filming. Now leading editing and a rollout that turns each episode into clips, short-form video, and SEO blog posts.
Noel MartinezPresident and CEO, Palm Beach North Chamber of Commerce
Virginia SinickiCo-host, The KVJ Show
Kara FoulkGolfer
Tracey BensonPhotographer
Community activationMeyer Lucas
Limestone Creek Elementary Back to School Bash
60+parent contacts
~$0new spend
Turned a sponsor table into a family-focused activation on a near-zero budget, repurposing signage, collateral, and swag.
A candy-guessing game drew kids in while parents entered by QR code, capturing 60+ contacts.
Every contact went into the CRM and onto the monthly newsletter, with a Jupiter family guide as a second way in.
Event recap reel
The Meyer Lucas Companies · May 2025 to present
Creative Strategist
Creative strategy and production for client and brand projects across branding agency Hype Boss, podcast studio PodPlus Studios, and creative venue The Mother Ship.
Event marketingPodPlus Studios · The Mother Ship
Forking Around with Flavor South Florida: Podcast Launch Party
Dozenssponsors and local businesses
5brands tagged across the venue
Designed signage and goodie-bag postcards for an influencer-heavy crowd, with tagging prompts that drove guest posts to our brands.
Wrote the shot list and directed an intern content team on-site.
Produced the recap reel for The Mother Ship, spotlighting sponsors and local businesses.
Recap reel for The Mother ShipWelcome signWayfinding signGoodie-bag postcardMulti-brand restaurant guide ad
Conference contentHype Boss
Inman Connect San Diego 2026: Speaker Enhancement Packages
Dozensspeaker reels
72 hrsfrom stage to delivery
Produced dozens of highlight reels for speakers at a national real estate conference, delivered within 72 hours as a paid personal-branding package.
Pulled each speaker’s strongest sound bites from full session footage and built them into social-ready reels.
Also from Inman Connect: a recap reel of SoFi’s presence at the conference (last in the row).
SoFi at Inman Connect
Brand partnershipHype Boss
SoFi Home Loans: Content Day
Edited behind-the-scenes reels for SoFi Home Loans, part of a partnership to humanize a national lender for local homebuyers and agent partners.
Built group, trend-style content that shows the team’s personality and chemistry, while staying aligned with SoFi’s brand standards.
New business launchHype Boss
Small Business Division: Co-Lead
Co-launched and co-led a new agency division bringing strategic marketing to small businesses.
Managed client accounts across finance, food, events, and auctions.
Tailored strategy to each client, from introducing video for photo-only brands to personality-driven content series.
Client industries
FinanceFoodEventsAuctions
Services
Social mediaSEO blog + web contentGoogle Business ProfileEmailCampaign strategy
I started at Meyer Lucas as a marketing intern the summer after my sophomore year at the University of Miami. I kept growing with the team through college, took on more strategic roles each year, and stepped into the Marketing Director role after graduation.
Marketing South Florida real estate taught me that people fall for everything around a home: the restaurants, the local businesses, the events, the feeling of a neighborhood. That has grown into a real interest in where real estate, development, and hospitality meet, and in how brand strategy and in-person experiences turn a place into somewhere people want to be part of.
Before all of this, I spent four years on the University of Miami Cheerleading Team, three as captain, including Program Captain. Performing on national stages taught me how to lead, stay composed, and deliver under pressure.
Off the clock you’ll find me eating my way around West Palm Beach (an Eataly cooking class is at the top of my list), at a fitness class, saying hi to every dog I pass, or listening to a good podcast.
University of Miami Herbert Business SchoolBBA, Management and Marketing · May 2026
University of Miami CheerleadingFour-year member, three-year captain, including Program Captain. UCA College Nationals all four years, plus the College Football National Championship, the Final Four, NBC, and Good Morning America.
